Blogging is now a well established technique for organizations and individuals to share information and collaborate on topics, that a Business website with its more rigid structure cannot match. For most organizations publishing a new page on a website will involve a design, copy writing and approval process, whereas a blog page is well accepted as a person or company viewpoint at a given time, and most readers accept that a blog page is a view at one moment in time and subject to change. Organisations have to manage the content in the public website closely because all content in your site is more often than not interpreted by visitors as an official statement of capability or policy, whereas blogs are now-days well accepted as a view at one point in time.
|So for any organization their is less effort to publish a new blog post than there is to create new pages on the corporate website. It is for this reason blogging has taken off as a convenient company information dissemination and collaboration tool in recent years.|
Even organizations who were previously concerned about the negative impact of any of their content or opinions have learned that articles or posts that attract criticism are an opportunity for the organization to correct, change or refine their policies publicly and enlist the loyalty and support of their customers and community as a result of demonstrating their willingness to listen and act on the opinions of those they serve.
But maintaining a website, social media services and a number of blogs designed for each of the interest groups or communities can be a lot of work, so Coresoft has provided a simple solution by giving you the ability to manage multiple blogs from within it’s cloud application.
Your first impression may like mine will be that this is not a new idea, but when you actually start to use this feature you see why people need this capability.
In short when you first start to use social media to promote, you see all the results of your hard work appearing as expected, but you soon learn that you also need to maintain that constant stream of information for it to be effective. When you like most people are also required to do a “real job” needing to login, update, measure and keep your Internet presence “current” gets hard to maintain when your busy.
Using Coresoft as both a business application, CRM, Productivity tool and your Marketing control center, means you are already using the system each day, and maintaining multiple information distribution and collaboration channels does not require you to use your precious time.
For most business professionals their hourly cost, as an employee or the income they can generate in just 1 hour of a working day, more than justifies the monthly subscription. In fact from experience I previously needed about 4 hours a week to keep my content current in a small number of social media account and now I find myself managing many more blogs, Twitter, Facebook, and Linked in accounts in about 30 minutes a week (and doing a much better job than I could justify the time to do previously).
So why is it worthwhile ?
The main reason is it’s all their in front of you inside the same business applications your using for Productivity and CRM, and it’s easy, the software teaches you, prompts you, guides you as you go about normal daily activities.
I noted that at the time of writing this article they offered a 30 day trial on the product, but in my case I contacted them for an extension (and explained i had not had enough time to fully explore the software in the first 30 days), and their policy was to give additional extensions if your actively using the product on a regular basis. This obviously works to their advantage because the more you use it, the more information you start to collect, the more tools be become effective, and at some point you will as it did need to become a paid user.
So as you are using those every day business tools, and your customers and communities respond or interact through your website, you can create a post, copy and paste into an article, send out a survey, talk to your community through Twitter,generate traffic effortlessly with just a few clicks. No passwords, no extra login’s, no needing to learn and master all these different software interfaces from different vendors.
Managers you need to pick up a few new skills, and to change old habits, but in practice it takes less effort and resource to communication through Coresoft’s on demand social platform, that it would take to send email to staff or co-workers and for them to do it for you.
Ref: Blogging features integrated into the webCRM application