Responsive Web Design (why is it important)
The internet and its related technologies is today so important to all of our business interests, and Mobile computing has hit center stage as the instrument of change for the next 5 years at least, we cant afford to loose track of where things are heading if we want to reduce cost of ownership and stay competitive.
Wikipedia describes the term Web 2.0 term as coined in 1999 and popularized by Tim O’Reilly at the O’Reilly Media Web 2.0 conference in late 2004, and was used to associate a series of technologies with creating a richer interactive user interface for people coming to your website.
More recently the term Web 2.0 has been superseded by Responsive Web Design (http://en.wikipedia.org/wiki/Responsive_web_design) where web page on your site function more like a software application and give a far superior user experience.
In an article by Susan Gunelius in Forbes the important aspects of RWD is not only designed of what was considered to be a mostly HTML focus on building of web interfaces, some key advantages are:
- The page will automatically adjust itself to show information in the most suitable format for the Web browser or mobile device
As the user enters information lookups, lists and helper features create a rich user experience
- A website that does not use RWD becomes a convoluted mess of versions and patches to suite the ever changing number of mobile devices that appear on the market each year
- Establishes sites with a lot of information are often unusable from a mobile device as it becomes impossible to find information using a small screen and a less than reliable internet connection
- The RWD uses interactive connection to the web server and using the server side API to provide more user friendly functions such as auto complete of data during entry, automatically populated list of selections based on prior choices, resizing of data lists, viewing panels as the user changes browser size and or switches to another device, auto preview of data as entering in search criteria (e.g. Google Search)
- Google acknowledges that RWD having a single URL for desktop and mobile sites nake it easier for Google to discover content and for Googles algoritms to assign proper indexing
Resnick predicts, “As the internet transforms further into a platform of services and user interfaces that tie those services together, leveraging this technology in the future will allow companies to integrate a plethora of back-end services, such as Facebook , Twitter, Salesforce.com CRM -1.67%, and Amazon Web Services, and then present the integrated data back out the front-end iad layer on a responsive design so the application looks great on all devices without custom coding needed for each device or screen size. No longer are expensive back-end solutions needed to integrate legacy systems with business partners.”
RWD is as you would expect more expensive to develop, and web technologies built on this technology will at the time of implementation almost always require a small amount of tweeking (color font position) of customizing for the host organization and as such those web technologies based on Open Source frameworks will always win over technologies and web objects that lock you into using the suppliers company to make all these small adjustments.
The technology has become more widely acknowledged in 2013, and by March Coresoft already had some of its web objects converted and was shipping RWD with its products.
However the advantages of RWD require that object not just be converted but redesignd, and most of the remaining objects will be redesigned for mobile / PC usage as is agreed by the Coresoft Developemnt Council (made up of Coressoft customers).